I broke down and tried MeUndies. I say I broke down because they have been marketing to me for the past 1.5 years. It’s confirmed, they are the world’s most comfortable underwear.
Chelsea Peretti on Dax Shepard’s podcast
Chelsea Handler on Jay Shatty’s podcast. I need therapy after listening to this. Hi Mom.
Enjoying this newsletter. It’s mostly links. An easy read.
“Narrative first, product second”
McDonald’s will be selling you customized items with their recent acquisition of an AI startup. Their last acquisition was in 1999 so this feels like a big deal.
Fast retail with AI
I love Saas
Sephora is opening 35 stores in the US in 2019
What’s next in wellness by CB Insights
I’m really excited about this company HiHello.
The fundamental problem with Silicon Valley’s favorite growth strategy - “STFU and just sell 1,000 bars.”
Joe Rogan interviewed Jack Dorsey.
In an attempt to unravel beauty dismorphia, CVS is labeling images as retouched if they’ve been edited. Endorse. Business of Fashion.
Returnly raised $8m in Series A funding. “The retail sector also is just coming off what is typically its busiest season for returns, with around 20% of all annual returns occurring around the holiday season. Between 25% and 30% of e-commerce purchases annually are returned, according to a U.S. Postal Service estimate.”
If you’re considering raising money for your startup read this book.
Breaking: founder of The Real Real is 61. You think you’re too old to start your own business at 35, 45, or 55 but I think you’re just lazy.
VC says natural ingredients and transparency on ingredients is where it’s at when it comes to makeup. I did an allergy patch test because my eyes were constantly irritated. Results are in: irritation is from my non-natural make up and fragrances. So much makeup down the toilet. Send money.
Smaller independent beauty brands are siphoning sales from brands like Revlon. Sound familiar? Dollar Shave Club. Want to get bought? Start siphoning sales from large established brands who have little client loyalty and no relationship with their buyers. You don’t even need to capture that much of their market share to be a threat to them.
Razor industry tear-down - this is a great read on understanding market share and stealing it from the big brands.
If you have a storefront, you better make it an accessible storefront or an awesome experience to be there. Otherwise, goodbye.
Glossier hit 100m in sales in 2018 put a fork in me I’m dead.
“China has become one of the most important luxury markets in the world. According to McKinsey, China accounts for close to $80 billion in luxury spending each year, making up nearly a third of all luxury sales in the world. Luxury brands are taking notice of this and are desperate to expand their business in China.”
Food and beverage trends in 2019. All I have to say is SWEETGREEN. No cash allowed. They didn’t say this but I think they did this to 1) keep people moving through the line so they can serve up more salads (more $), and 2) they want our data tied to our cc. Love it all. Take my data and give me more salad.
Why people spend $500 on sneakers. I will tell you: everyone has a different value system. People who sell $500 sneakers sell to people who value what $500 sneakers symbolizes to everyone. I learned that from Tony Robbins. You have to figure out what your target customer values and sell to that value system. Forget everything else. Other value systems are a sense of belonging, personal growth, or predictability. There are many others. He says if you can figure out their three key value systems, and sell to those, you’re in.
Here’s why you need a COO.
Does this mean Birchbox is dead? Oh no.